Using Schemas to Get an Unfair Advantage in Search Engine Results Pages!

The Top Schemas You Need to Boost Your SEO Ranking.

 

Schema markup is a type of microdata that is added to a website’s HTML code to give search engines more information about the content on the page. This extra information can help search engines like Google better understand the content and display it more prominently in search results.

The main purpose of schema markup is to improve the visibility of a website on search engine results pages (SERPs). By providing structured data about the content, schema markup can help search engines display rich snippets, also known as rich results. These are visually enhanced search results that include additional information about the content, such as reviews, ratings, and images.

1. Schema.org LocalBusiness

This schema is particularly useful for local businesses as it provides information such as the name, address, and phone number of the business. This schema also includes business hours, reviews, and location-based services.

Example code:

<div itemscope itemtype=”https://schema.org/LocalBusiness”>
<h2 itemprop=”name”>Business Name</h2>
<p itemprop=”address” itemscope itemtype=”https://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>123 Main St.</span>
<span itemprop=”addressLocality”>City</span>,
<span itemprop=”addressRegion”>State</span>
<span itemprop=”postalCode”>Zip</span>
</p>
<p itemprop=”telephone”>(555) 555-5555</p>
<a href=”map.html” itemprop=”Maps”>Map</a>
</div>

 

 

2. Schema.org Article

This schema is used for articles and blog posts. It includes information such as the headline, author, date published, and article body.

Example code:

<article itemscope itemtype=”https://schema.org/Article”>
<header>
<h1 itemprop=”headline”>Article title</h1>
<p><span itemprop=”author”>Author name</span> | <span itemprop=”datePublished”>Publication date</span></p>
</header>
<div itemprop=”articleBody”>
<p>Article content goes here.</p>
</div>
</article>

 

3. Schema.org FAQ

This schema is used for frequently asked questions (FAQs) pages. It includes question-and-answer pairs.

Example code:

<section itemscope itemtype=”https://schema.org/FAQPage”>
<h2>FAQ</h2>
<ul>
<li itemprop=”mainEntity” itemscope itemtype=”https://schema.org/Question”>
<h3 itemprop=”name”>Question 1</h3>
<div itemprop=”acceptedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<p itemprop=”text”>Answer 1</p>
</div>
</li>
<li itemprop=”mainEntity” itemscope itemtype=”https://schema.org/Question”>
<h3 itemprop=”name”>Question 2</h3>
<div itemprop=”acceptedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<p itemprop=”text”>Answer 2</p>
</div>
</li>
</ul>
</section>

 

4. Schema.org Product

This schema is used for products. It includes information such as the product name, image, brand, description, and price.

Example code:

<article itemscope itemtype=”https://schema.org/Product”>
<h1 itemprop=”name”>Product name</h1>
<img itemprop=”image” src=”product.jpg” alt=”Product Image”>
<div itemprop=”brand” itemscope itemtype=”https://schema.org/Brand”>
<h2 itemprop=”name”>Brand name</h2>
</div>
<div itemprop=”description”>
<p>Product description goes here.</p>
</div>
<div itemprop=”offers” itemscope itemtype=”https://schema.org/Offer”>
<span itemprop=”price”>$10.00</span>
</div>
</article>

 

 

5. Schema.org Review

This schema is used for reviews of products, books, movies, and more. It includes information such as the reviewer’s name, the review rating, and the review text.

Example code:

<article itemscope itemtype=”https://schema.org/Review”>
<div itemprop=”itemReviewed” itemscope itemtype=”https://schema.org/Product”>
<h1 itemprop=”name”>Product name</h1>
</div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”>
<h2 itemprop=”name”>Reviewer name</h2>
</div>
<span itemprop=”reviewRating” itemscope itemtype=”https://schema.org/Rating”>
<span itemprop=”ratingValue”>4.5</

 

 

6. Book Schema Markup:

Example code:

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Book”,
“name”: “The Great Gatsby”,
“author”: {
“@type”: “Person”,
“name”: “F. Scott Fitzgerald”
},
“isbn”: “9780007346655”,
“datePublished”: “2004-05-27”,
“publisher”: {
“@type”: “Organization”,
“name”: “Harper Collins”
},
“description”: “The Great Gatsby is a novel by American author F. Scott Fitzgerald.”,
“genre”: “Fiction”,
“numberOfPages”: 180,
“image”: “https://example.com/greatgatsbycover.jpg”
}
</script>

 

 

7. Event Schema Markup:

Example code:

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Event”,
“name”: “Queen Live in Concert”,
“startDate”: “2019-10-27T19:30”,
“location”: {
“@type”: “Place”,
“name”: “Wembley Stadium”,
“address”: “Wembley, London”
},
“offers”: {
“@type”: “Offer”,
“url”: “https://example.com/event/tickets”,
“price”: “50”,
“priceCurrency”: “GBP”
},
“performer”: {
“@type”: “PerformingGroup”,
“name”: “Queen”
},
“image”: “https://example.com/queenlive.jpg”
}
</script>

 

 

8. Recipe Schema Markup:

Example code:

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Recipe”,
“name”: “Pasta with Meat Sauce”,
“author”: {
“@type”: “Person”,
“name”: “John Smith”
},
“datePublished”: “2020-01-01”,
“description”: “An easy and delicious pasta recipe with meat sauce”,
“image”: “https://example.com/meatsaucepasta.jpg”,
“recipeCategory”: “Main Course”,
“cookTime”: “PT30M”,
“recipeIngredient”: [
“1 pound pasta”,
“1 pound ground beef”,
“1 onion, chopped”,
“2 garlic cloves, minced”,
“1 jar pasta sauce”,
“1 teaspoon dried basil”,
“1 teaspoon dried oregano”,
“Salt and pepper, to taste”
],
“recipeInstructions”: “…”
}
</script>

 

 

9. Organization Schema Markup:

Example code:

<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Organization”,
“name”: “ABC Corp”,
“url”: “https://example.com”,
“logo”: “https://example.com/logo.png”,
“contactPoint”: {
“@type”: “ContactPoint”,
“telephone”: “+1-555-1234”,
“contactType”: “Customer service”
},
“sameAs”: [
“https://www.facebook.com/abc”,
“https://twitter.com/abc”,
“https://www.linkedin.com/company/abc”
]
}
</script>